Advertising responsibilities include knowing where to invest advertising dollars on the web. What about podcast ad buys? There is a reason the same 4 or 5 companies dominate the podcast world. Are banner ads still worthwhile considering how prevalent banner blindness has become? Is there more to social media marketing (SMM) than buying an ad on Facebook? How much of the budget should go to buying a Google search result ad versus other PPC campaigns?
Digital advertising requires a lot of specialized knowledge, not just about advertising in general, but about the digital space where modern advertising takes place.
A solid understanding of your goals and objectives is always the first priority of any marketing campaign. At Mercante we have the experience, and have helped businesses around the world into the spotlight. We start by getting to know you, your company, and the objectives and milestones ahead of your brand.
Goals is the Strategy
When the goal is to grow your audience, there are a few tried and tested methods for small businesses. Through a combination of great content, quality social media channels, and established industry influencers, we will oversee and generate a consistent growth strategy for your brand. Find new consumers and control important markets with a digital strategy designed to increase your brand’s impact.
What we strive for is growth.
When you think of display advertising, do you immediately think of that annoying flashing banner on your right sidebar? Well, thankfully, when you work with us, that’s not what you’re signing up for – We don’t design cut and paste ads. We design engaging ad campaigns that help amplify your other marketing efforts.