Web Design

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The most visible manifestation of your business is your website. The most crucial aspect of the digital world is User Experience. A good digital strategy will keep the UX front and center during any web design. If you are a global business, your website is likely the only manifestation most people will ever see. 

Category

Art Presence

Mobile

For Starters,

Your website is going to have to have a mobile responsive redesign (if it hasn’t happened already). A mobile responsive site is one that can rearrange itself to look as if it belongs on small mobile devices as well as large desktop screens. 

Your audience is on mobile, and your website has to be as well.

Your site must also be accessible. Devices like the Mac, iPad, and iPhone are entirely accessible to the blind and visually impaired. More people with disabilities are accessing the web than ever before. Your site needs to not only comply with web standards but accessibility standards as well. The design must be intuitive and purposeful. 

People can’t just be greeted with a confusing wall of text, images, and ads.

There needs to be a clear path for their eyes to follow, and an obvious next step to take.Otherwise, there is little point in bringing a person to your site in the first place. There are other considerations like what content to present at what stage of the visit, when to ask for the sale, how e-commerce will be handled, and how you will collect and secure personal information.

These are not minor issues. And most sites do them poorly.

Designs

Designs are to stand out, not to fit in.

Your web design must be intuitive and purposeful. People can’t just be greeted with a confusing wall of text, images, and ads. There needs to be a clear path for their eyes to follow, and an obvious next step to take. Otherwise, there is little point in bringing a person to your site in the first place. There are other considerations like what content to present at what stage of the visit, when to ask for the sale, how e-commerce will be handled, and how you will collect and secure personal information.